September 3, 2016 | by Murad Bushnaq
Nonprofits need to look professional, and your online presence can make an important difference in the authority and confidence you convey to donors, volunteers and supporters. The problem comes when looking for that professional online presence that meets your budget constraints. Are there ways to get it done without breaking the bank?
Building a website, or hiring a design firm to build it for you, can be very complex with the array of technologies available today. Professional-appearing nonprofit websites need:
Less-expensive and time-consuming options include semi-customized websites and fully-templatized websites. Fully-templatized websites only allow you to add content, with minor design options such as basic color and element changes; all other decisions are out of your hands. Most are flat, with little visitor interactivity and only let you make small changes.
But semi-customized websites offer pre-configured templates that allow you or a professional designer to change designs on a modular basis, yet follows the structure of a pre-designed template. This option gives your nonprofit the flexibility of being able to customize specific areas of the site, with the functionality of a content management system (CMS) that lets non-technical folks control what content you publish and what elements go where. The best semi-customized websites should include:
Having a professional-looking website can mean more donors, bigger PR benefits and consistent visitor numbers. Choose a semi-customizable website package that lets you have the control over your visitors’ experience without the headaches of building it from the ground up.