November 15, 2016 | by Murad Bushnaq
Mobile responsiveness in layman's terms means your website scales according to the person's mobile device. This means items such as your menu, images, font size, text, forms, image galleries, social media, blog, and more. When done right, these elements will provide your visitor a stress-free and friendly experience that will keep them coming back.
Over at Morweb, we've been building websites for businesses and nonprofits for over a decade. From our experience, websites fall into 3 groups:
1) Non-Responsive - Your website is likely 5+ years old and no thought or technology is in place to make your site scale on mobile devices
2) Bad-Responsive - Your website is 1-5 years old and your developer promised you a responsive website. However, only partial elements scale correctly and the more content you put in, the worse it gets. This is just as, if not more frustrating for users than a non-responsive site
3) Great-Responsive - All elements on your website scale correctly, no matter if it's an iPhone, Android, Tablet, or something in between. The site needs to be mechanically sound and content should load quickly. Furthermore, additional time should be spent on:
a) The user experience - Mapping out how a user behaves once they land on your homepage, and how they'll navigate from one page to another based on a planned action. For example donating, signing up for something, contacting you or sharing your content on social media.
b) The organization's communication. Your web design and the user experience both coincide to shed light on what makes your vision unique to your audiences.
The first step is identifying your problem hot spots and then finding the right solution to solve it. Nonprofits need to leverage technology that makes it easy for them to update, manage, and grow their site on the fly. Otherwise, you risk uncollected donations and lost traffic to today's busy mobile users.